Shilpa Shetty’s 10-year-old son Viaan Raj Kundra starts his first business

Viaan Raj, Shilpa Shetty and Raj Kundra’s 10-year-old son, has launched a new business venture. Shilpa made the announcement on Instagram. The proud mother shared her son’s accomplishments on social media and encouraged her followers to support Viaan’s growing business. VRKICKS is Viaan’s new retail and shopping brand. The youngster also posted a video in which he explained VRKICKS to his followers.

About The Venture

Viaan, the son of Shilpa Shetty and Raj Kundra, has proven that age is just a number. He launched a brand at the age of ten that will offer customers customised sneakers, clothes, bags, and other items. Viaan can be seen demonstrating some of the products in some of the videos. He also proudly revealed that his mother, Shilpa Shetty, purchased one of the customised pairs of shoes. She was seen wearing a pair of sneakers with a tiger on them. Shilpa was ecstatic to own her first pair of VRKICKS, despite their mismatched appearance. She also stated that some of the proceeds from the sales would be donated to charity.

Shilpa Shetty Kundra’s Support

Shilpa not only promoted Viaan’s new brand on her Instagram account and spread the word to her 26 million+ followers, but she also purchased VRKICKS.

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A post shared by Shilpa Shetty Kundra (@theshilpashetty)

Captioning her post on social media, the proud mother stated, “My son Viaan-Raj’s first and unique business venture, @vrkickss ’creating customised sneakers’. Little children and their big dreams must always be encouraged. From the idea & concept of the venture to the designs, and even the video… it’s all him! Entrepreneur and director. What’s amazing is that at this tender age he has promised to donate some of the proceeds towards charity He’s just 10This GenZ has surprised mumZ SO PROUD! All the best, my son (sic).”

Shilpa’s younger sister Shamita Shetty also supported Viaan on his new business venture as she promised to buy some stuff from his brand. Liked this post? Don’t forget to check out our other short stories in our Quick Read section