‘Beer in, wear out’: Heineken sneakers ready to give you ‘high’ heels
The introduction of unusual sneakers into the market is a well-established practise. As millennials prefer unconventional items, brands nowadays usually come up with new designs to make the product look quirky. Beer brand Heineken has made a new entry into the league after introducing sneakers with beer literally filled in their soles.
About Heinekicks
This one-of-a-kind design is known as “Heinekicks,” and it was created by Heineken in collaboration with “The Shoe Surgeon,” aka Dominic Ciambrone, a renowned sneaker designer who has created kicks for celebrities such as LeBron James, DJ Khaled, and Drake. The shoe matches the colour scheme of the Heineken bottle, with shades of green, silver, and red. Created in collaboration with Le Pub and BBH, each pair also includes a removable metal bottle opener built into the tongue of the shoe, allowing wearers to open a fresh drink on the go.
As the weight of the sole shifts from back to front and vice versa, the shoes promise a unique on-foot experience. According to reports, only 32 people will be able to own these shoes. The first seven of the batch will be released later this year in Singapore.
The Dutch brewing company took to Twitter to share the first look of the new pair of shoes. It tweeted, “Beer for your sole Designed in collaboration with noted shoe designer, Dominic Ciambrone, to celebrate the smoothness of Heineken Silver. Heinekicks aren’t your everyday shoe, but it’s not every day you get to walk on beer.”
The sneakers are receiving a lot of criticism on social media despite their unique design elements. Liked this post? Don’t forget to check out our other short stories in our Quick Read section.