5 Highlights from the Galaxy S25 Series LaunchÂ
Samsung wrapped up its annual Galaxy Unpacked event yesterday, unveiling four new smartphones in the Galaxy S25 series: the Galaxy S25, Galaxy S25 Plus, Galaxy S25 Ultra, and the Galaxy S25 Edge. While the S25 Edge details remain under wraps, particularly concerning its design and release date, the rest of the series is packed with exciting new features. Here’s a breakdown of the top five highlights from the event.
The Return of the ‘Edge’ Branding: What’s New?
Samsung has revived the ‘Edge’ branding with the launch of the Galaxy S25 Edge. If you recall, the ‘Edge’ label was first introduced with the Galaxy Note Edge and later appeared in the Galaxy S6 Edge and Galaxy S7 Edge. However, it was phased out in favor of Plus and Ultra models.
In 2025, Samsung has brought back the ‘Edge’ branding, but with a twist. Instead of referring to curved edges, the name now highlights the S25 Edge’s ultra-thin form factor. While Samsung has not yet revealed the exact thickness, the sleek build is expected to stand out as a key design feature. The official release date remains a mystery, leaving fans eagerly awaiting more information.
Snapdragon 8 Elite for Galaxy: Powering the S25 Series
All models in the Galaxy S25 series are powered by the Snapdragon 8 Elite for Galaxy chipset, ensuring top-tier performance across the board. This custom, slightly overclocked version of the Snapdragon 8 Elite brings enhanced performance compared to standard chipsets found in other smartphones.
Unlike last year’s S24 series, where some models featured the Exynos 2400 chipset, the S25 lineup will provide a consistent experience with the latest Snapdragon processor in all variants. This is especially great news for those opting for the base Galaxy S25 model, as it ensures high-end performance without any compromises.
A More Complete Galaxy AI Experience
The Galaxy S25 series takes AI integration to the next level, enhancing the overall user experience. With the inclusion of Google Gemini, the series offers a wealth of advanced features.
Notably, the upgraded Circle to Search feature now recognises URLs, email addresses, and more, making it easier to find what you need. You can also activate Gemini using the side button on the S25 devices, which simplifies tasks like finding specific photos from your gallery, getting sports team schedules, and adding them to your calendar.
Other notable features include call transcription, writing assist, and drawing assist. A new on-device personal data engine ensures AI analysis is done locally, providing a more personalised and privacy-focused experience.
Galaxy S25 Ultra: Major Camera Upgrades
Samsung has made significant strides with the Galaxy S25 Ultra’s camera capabilities, particularly for video production. For the past few years, the brand’s flagship smartphones have struggled to keep up with the latest iPhones in terms of video capabilities. The Galaxy S24 Ultra, for example, lacked the ability to shoot Log video. With the Galaxy S25 series, however, Samsung introduces Galaxy Log—a flat video codec that retains more data in footage, giving users greater flexibility in colour grading during post-production.
In addition, the new Virtual Aperture feature gives users more granular control over background blur (bokeh) in portrait videos, allowing them to fine-tune their footage for a more professional look.
Galaxy S25 Series Pricing in India
The pricing for the Galaxy S25 series in India has been revealed, with the following details:
- Galaxy S25: ₹80,999 for the base model (12GB RAM + 128GB storage)
- Galaxy S25+: ₹99,999 for the 12GB RAM + 256GB storage variant
- Galaxy S25 Ultra:
- ₹1,29,999 for the 12GB RAM + 256GB storage variant
- ₹1,41,999 for the 12GB RAM + 512GB storage variant
- ₹1,65,999 for the 12GB RAM + 1TB storage variant
The pricing reflects the top-tier features and performance across the entire Galaxy S25 series, making it a compelling choice for tech enthusiasts and smartphone users alike. With the promise of cutting-edge AI, a powerful chipset, and impressive camera upgrades, the S25 series is ready to set new standards in the smartphone market. Like this post? Don’t forget to check out our other short stories in our Technology section.