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New Year is a great marketing opportunity and most brands use it to generate good sales, however, a few brands like Zomato are known to use such opportunities to create a connect with their consumers.

And Zomato did grab the opportunity this time again to say thanks to its users in a very unique way. It launched a meme rewind campaign that recounted how 2020 was, over social media and also emailed the users. Have a look!